Behind the scenes
This is the second week and I have been in contact with Mrs. Howse but she has not really given me a certain task to complete. We have been brainstorming on ways to increase the attention towards the team. She suggested going to more schools and promoting the team through that aspect while I suggested marketing the team via small businesses first then to large businesses once a marketing plan is developed. Just by talking to her, I sensed that she did not develop a marketing plan or thought of possible ways like social media to do free promotions through.
This just might be the challenge I hoped for. I like that she wants to include me in the decision making but I also feel as if she's not really familiar with how football or any sports works. I have a feeling I will be used to do more than just get sponsors for the team.
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Team first practice
Today, I had the chance to meet the head Coach Mr. Ellison and Mrs. Howse. Mrs. Howse and I went over my duties and she gave me a brief history of the team and some of the returning players. I also learned that this is the second season for the team and they had a decent record last season but failed short of the championship. Today was my first encounter with arena football in person. I've watched arena football on TV but never attended a game due to Detroit getting rid of the team there. Practice was held at D1 in Homewood, AL which is a training center for athletes. Practice started at 7:30 pm and ended at 8:30 pm. After practice I spoke with Coach Lee and Tine Howse about the direction they wanted the team to go in and what I can do to help them advance the team. Both Coach Lee and Tina seemed very optimistic for a successful season. |